Vicco , a household name of every indian home

which has iconic “Vicco turmeric, nahin cosmetic and you completed the line by yourself,”
or
“Vicco Vajradanti — you read it just like you saw on TV!”
Vicco ads are a nostalgia bomb!
BTW, it’s actually a Nagpur-born brand — it champions Ayurveda across India.

The story of vicco

Day 1/5: “From Nagpur with love: 5 business giants which are ruling whole India”
This series is dedicated to business houses which are famous across, trusted by millions, and are based out of Nagpur.
Vicco Laboratories Laboratories: Nagpur’s Ayurvedic Rockstar!

Nagpur-born Vicco Laboratories has been India’s herbal hero since 1952, making skin glow and teeth shine with its trusted products.

It all started with Keshav Pendharkar by launching Turmeric Cream & Vajradanti — totally Ayurvedic products.
Today, the whole Vicco Laboratories is managed by Mr. Sanjeev Pendharkar , MD.

Initial Revenue:

No exact data exists for 1952. The ~₹10 lakh estimate is based on typical small-scale FMCG startups of that era in India, adjusted for inflation and Vicco’s early operations as a family-run business.

Latest Revenue:

In 2016, Vicco aimed for ₹1,000 Cr by ~2021 (Economic Times, Moneycontrol). Current revenue is estimated at ~₹500 Cr (2025), as no recent public data confirms hitting the ₹1,000 Cr goal, and growth may have been slower due to competition.

Valuation: Vicco is unlisted and unfunded, so no official valuation exists. The ₹2,000-3,000 Cr estimate is inferred from its market presence, export reach (45+ countries), and competitor benchmarks like Mamaearth (~₹3,000 Cr valuation).

Amusingly, in the era of funding, management-run brands, and valuation-hungry businesses…
This gem is unlisted and was a completely bootstrapped and family-run successful brand since the beginning — being a global star in 45+ countries.

With 40+ products in millions of homes.

From Nagpur to India’s heart, Vicco’s Ayurveda rules!

Vicco Laboratories
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